Don't Drink and Drown page image

It only takes a split second for happy hour to end in a nightmare. Figures state that about a quarter of all adult drowning victims have alcohol in their bloodstream. If you’ve had a drink, stay away from the water.

Following the success of RLSS UK’s national campaign #DontDrinkandDrown, that ran from 28 September to 4 October, RLSS UK will be again warning drinkers to stay safe near water on 25-31 January 2016. The campaign will be pushing water safety messages to warn students to act responsibly near water after they have been drinking – and to make sure they and their friends avoid walking home near bodies of water.

The campaign is set to see universities, bars and clubs across the UK hold events and push messages to their communities, alongside a host of social media awareness posts and graphics with the hashtag  #DontDrinkandDrown as well as posters, beermats and wristbands distributing to universities around the UK.


Stay Safe

  • Don’t walk home near water, you might fall in
  • Look out for your friends, make sure they get home safely
  • Don’t enter the water if you have been drinking
  • Alcohol seriously affects your ability to get yourself out of trouble

Effects of alcohol

  • Alcohol lowers inhibitions, leading to impaired judgment which means you are more likely to take risks and get into trouble
  • Alcohol limits muscle ability making simple movements much harder
  • Alcohol slows down your reactions making it more difficult to get yourself out of trouble
  • Alcohol numbs the senses particularly sight, sound and touch, making swimming very difficult

Download our Don’t Drink and Drown campaign resources below:

Don't Drink and Drown Leaflet

Don’t Drink and Drown Leaflet

00136 RLSS Don't Drink & Drown Poster_Current A4.indd

Don’t Drink and Drown Poster

RLSS UK Dont Drink and Drown template press release image

Don’t Drink and Drown Template Press Release

RLSS UK Don't Drink and Drown Marketing Pack

Don’t Drink and Drown Marketing Pack

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