It only takes a split second for happy hour to end in a nightmare. Figures state that about a quarter of all adult drowning victims have alcohol in their bloodstream. If you’ve had a drink, stay away from the water.
Following the success of RLSS UK’s national campaign #DontDrinkandDrown, that ran from 28 September to 4 October, RLSS UK will be again warning drinkers to stay safe near water on 25-31 January 2016. The campaign will be pushing water safety messages to warn students to act responsibly near water after they have been drinking – and to make sure they and their friends avoid walking home near bodies of water.
The campaign is set to see universities, bars and clubs across the UK hold events and push messages to their communities, alongside a host of social media awareness posts and graphics with the hashtag #DontDrinkandDrown as well as posters, beermats and wristbands distributing to universities around the UK.