Drowning Prevention Week

Drowning Prevention Week Campaign 

Thank you for your support, click here to read our review of Drowning Prevention Week 2020 

Drowning Prevention Week (DPW), this year is running from 12-19 June. The aim of the campaign is to help everybody across the UK and Ireland to #BeALifesaver and take charge of their own destiny to enjoy the water, safely.

Created by the Royal Life Saving Society UK, the campaign is now it’s 7th year and over that time the charity has gained an ever increasing amount of support to educate individuals and families, at a time of the year that is most crucial. Across the UK and Ireland there is a spike in fatal drowning incidents during the summer months. The charity is increasingly concerned this summer as the impact of COVID-19 is far reaching and has resulted in reduced beach lifeguard services and supervised venues.

This year is a positive effort to give individuals and families the skills and knowledge they require to enjoy the water, safely.

Last year during Drowning Prevention Week, RLSS UK and their incredible supporters achieved:

  • A reach of 2 million people with practical water safety messaging
  • A reach of 18 million through PR and Social Media
  • Delivery of education in 639 Schools
  • Delivery of water safety lessons in 1650 Leisure Centre

Thank you to everybody who through last years DPW educated the UK and Irish public, helping us to save lives.

Be part of this great movement and get involved in DPW 2020 #BeALifesaver #DPW

The Devastating Impact of Drowning

This film features families that have affected by drowning, to raise awareness of the impact on families and friends.

The public across the UK and Ireland are consuming more digital content and have increased their frequency of using digital platforms. It is estimated that around 40 per cent are using social media more than in previous months, and we have seen RLSS UK’s Facebook engagements through April 2020, jump up over 700 per cent in comparison to April 2019.

People are looking to be connected and stay positive. This presents us with a unique opportunity. Our usual methods of getting a message across during DPW has this year changed, and so we are looking to lead the water safety community and everyone associated with RLSS UK, to find a new way to engage their communities during DPW.

We are encouraging the water safety community to be proactive and post out consistent water safety messages to increase the reach of this crucial information.

It is our goal to encourage 700 people to post, to represent the approximate number of individuals that lose their life to drowning across the UK and Ireland, each and every year.

In support, we have created nine key message templates. With one overarching theme, 'personal responsibility to learn how to enjoy the water safely', built around #BeALifesaver

These are available as:

  • An A4 printable template – This option allows you to personalise, adding your own logos and photo. This gives you the opportunity to talk about your own story and brand. We are encouraging supporters to print the A4 poster and post on social media an image of you holding the poster.

Download the A4 templates

  • Phone and tablet images – These graphics can be used on a device to either post on social media an image of you holding the device, or to send to friends and family via platforms such as WhatsApp.

Download the phone and tablet images

  • Social media graphics – These graphics are available to share and use across a number of social media platforms.

Download the social media graphics

Help us with monitoring, so we can see the impact of your post and monitor the number of posts.

Download the graphics in Welsh

And an added incentive 

We are delighted that our Water Safety Partners Red Paddle and Red Rescue, have very kindly agreed to donate two Red Original products to support our campaign - a Waistbelt PFD's and a Pro Change Jackets.

Everybody that gets involved, shares the message and uses the hashtags #DPW and #BeALifesaver, and tags @RLSSUK, will  automatically be entered into the prize draw. Why not share from multiple accounts and be entered into the competition multiple times! 

Please help us with the continued education of your communities. Through this campaign, we are encouraging everybody to access our FREE, online learning packages. In your post, encourage people to visit www.rlss.org.uk so they can get a better understanding of water safety.