Job Title: Marketing Executive (Commercial)
Hours: 35 hours a week – Monday to Friday (part-time will be considered)
Location: RLSS UK, Redhill House, 227 London Road, Worcester
Department: Commercial
Reports to: Senior Marketing and PR Manager 
Salary: £20,539

Roles and Responsibilities: 

  • To demonstrate and uphold the Society’s values and behavioural standards at all times
  • Assist in the planning, execution and optimisation of commercial marketing activity and implementation of marketing plans
  • Assist with the implementation of the PR plan to share positive news stories and maximise trade press coverage
  • Create engaging online content and offline copy, marketing collateral and presentations to inspire new and existing customers whilst adhering to brand guidelines
  • Support commercial partners with marketing materials to promote RLSS UK awards and qualifications
  • Monitor, evaluate and report on marketing communication performanceDeliver innovative and creative comms to commercial customersAssist with continuous website improvement by creating web content specific to the commercial areas of RLSS UK
  • Be a trail blazer in the use of digital platforms and techniques to promote RLSS UK, our brand and to improve customer experience
  • Maintain strong output across social media platforms
  • Work in conjunction with the Marketing Executive (Charity) to deliver a holistic and integrated comms approach to all RLSS UK customers 

This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of areas of activity and responsibility and will be amended in the light of the changing needs of the organisation.

Person Specification

Essential:

  • Previous experience in a Marketing role
  • Knowledge of current marketing tools, strategies and best practices
  • Strength and a keen interest in social media engagement and management of social media platforms
  • Knowledge to execute campaigns across digital channels
  • Proven strong written skills with exceptional attention to detail when creating and reviewing content
  • Analytical skills and experience of monitoring and reporting on marketing activity
  • A positive team player with the ability to work under own initiative and develop relations with other teams
  • Well-organised with the ability to adhere to deadlines, prioritise and manage time according to business need and work simultaneously on several projects alongside ad-hoc requests
  • Commercially astute and customer orientated attitude
  • Competent in MS Office and marketing applications (content management systems, online analytics, email builders, social media management systems, AdWords etc.)

Desirable:

  • An understanding of lifeguarding, lifesaving, and water safety sector
  • Experience of working with organisations delivering qualifications and training
  • A professional marketing qualification

Application: Submit a 500-word statement outlining your suitability for the post and return it along with your CV to Joy Iliffe ([email protected])

Closing date: 5pm Friday 31 January 2020

Interviews: Wednesday 12 February 2020