Published 19 July 2016 

The Royal Life Saving Society (RLSS UK) has appointed Keith Osborne as national account manager for its training subsidiary IQL UK.

Osborne has some 34 years’ experience in the leisure industry working his way up from gym instructor to leading some of the sector’s most successful businesses. His career has included a variety of roles including six years as operations director at Bladerunner after selling his business Body & Mind to the organisation in 2005. His most recent role was operations director of Nuffield Health Corporate Division, where he was responsible for 208 facilities, 800 staff and 127,000 members.

In taking up this new national role at IQL UK, Osborne will be responsible for supporting the charity’s four customer engagement managers to design and deliver RLSS UK products and services that meet the needs of leisure operators, while ensuring centres delivering RLSS UK’s courses meet the high standards expected from the charity.

Osborne, who has also been appointed to a non-executive role at 3d Leisure, says: “After 34 years in the leisure industry, I want to give something back and working with a trading charity like IQL UK allows me to do that. Having spent my entire career in leisure operations, I understand the challenges faced by UK operators and look forward to using my knowledge and skills to contribute to the future success of both RLSS UK and its customers.”

Director of IQL UK and Water Safety Management at RLSS UK, Martin Symcox, said: “We are thrilled to welcome Keith to the team. He brings a wealth of knowledge and experience in the leisure industry and the appointment demonstrates our strength as leaders in the sector.

“He will lead the way in how we continue to react to the market place and ensure our customers’ needs are met in the ever changing leisure landscape. Customer service will continue to be the focus of all we do and Keith will ensure that we offer added value at every opportunity.”


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