About the Don’t Drink and Drown Campaign

 

Don’t Drink and Drown is a national campaign that warns drinkers to steer clear of walking by or entering water when under the influence of alcohol.

Research indicates that around a quarter of all adult drowning victims have alcohol in their bloodstream.

The campaign was launched following a string of tragic student drownings. It has two targeted time frames through the year where RLSS UK and partners push messaging these are September and December.

Ross Irwin sadly lost his life in December 2016, read his story here.

Our advice

 

Stay Safe

  • Don’t enter the water if you have been drinking
  • Alcohol seriously affects your ability to get yourself out of trouble
  • Look out for your friends, make sure they get home safely
  • Don’t walk home near water, you might fall in

 

Effects of alcohol on the body

  • Alcohol lowers inhibitions, leading to impaired judgment which means you are more likely to take risks and get into trouble
  • Alcohol limits muscle ability making simple movements much harder
  • Alcohol slows down your reactions making it more difficult to get yourself out of trouble
  • Alcohol numbs the senses particularly sight, sound and touch, making swimming very difficult

Get involved with our Don’t Drink and Drown campaign!

 

There are lots of ways you can show your support for the campaign including hosting night club events, raising awareness in your local area, fundraising and sharing our #DontDrinkandDrown messages on social media.

Click here to read what they did in York.
Click here to read what they did in Brighton and Hove

By getting involved in the campaign you can help raise awareness of the dangers of being under the influence of alcohol when near water and help RLSS UK reduce the number of alcohol related drowning deaths.

To get involved with our #DontDrinkandDrown campaign you can download the film, campaign pack and marketing pack by clicking on the images below.

Social Media

You can find all the resources you need to help promote the #DontDrinkandDrown campagin on Social Media below.

How to download the images from a computer
Click the image(s) you would like to use and then save as.

How to download the images from a mobile device.
Click the image(s) you would like to use and then long press and save as.

Facebook

 

Suggested Posts

  • Today is the launch of @RLSSUK ’s Don’t Drink and Drown campaign. Starting on 14 September, the campaign will raise awareness of the dangers of being near water after a night out and when under the influence of alcohol. #DontDrinkandDrown
  • Alcohol limits muscle ability making simple movements much harder. #DontDrinkandDrown
  • We’re supporting RLSS UK’s Don’t Drink and Drown campaign to warn people of the dangers of mixing alchol and water. Visit rlss.org.uk to find out more. #DontDrinkandDrown
  • In the last 5 years, 366 accidental drownings involved drugs or alcohol.
    Make sure you don’t become part of the statistics. #DontDrinkandDrown http://bit.ly/DontDrinkandDrown
  • Alcohol + Water = Death. Don’t walk home alone. Don’t walk by the water #DontDrinkandDrown http://bit.ly/DontDrinkandDrown 
  • Are you going on a night out? Make sure you or your friends don’t walk home alongside water. #DontDrinkandDrown http://bit.ly/DontDrinkandDrown
  • Find out how you can get involved with the #DontDrinkandDrown campaign by visiting our website – http://bit.ly/DontDrinkandDrown

 

Suggested Imagery


 

 

Twitter

 

Suggested Tweets

  • Today is the launch of @RLSSUK ’s #DontDrinkandDrown campaign raising awareness of the dangers of being near water when under the influence of alcohol.
  • Look out for your friends – make sure they get home safely #DontDrinkandDrown @RLSSUK
  • We’re supporting @RLSSUK #DontDrinkandDrown campaign to warn people of the dangers of mixing alcohol and water.
  • 177 drownings fatalities were assumed to be walking home after drinking. #DontDrinkandDrown http://bit.ly/DontDrinkandDrown
  • 85% of alcohol related drowning were male. Make sure your Grandad, Dad, Uncle, Son get home safe. #DontDrinkandDrown http://bit.ly/DontDrinkandDrown
  • Alcohol + Water = Death. Don’t walk home alone. Don’t walk by the water #DontDrinkandDrown http://bit.ly/DontDrinkandDrown
  • Find out how you can get involved with the #DontDrinkandDrown campaign by visiting our website – http://bit.ly/DontDrinkandDrown

 

Suggested Imagery

 

The Evidence – Don’t Drink and Drown Campaign

 

There were 366 accidental drownings involving alcohol and/or drugs in the United Kingdom from 2012-2016, that’s an average of 73 per year.

73 per year represents 21% of all accidental drownings that occurred in the UK during the 2012-2016 period.

There are 3 distinct groups within this data:

1. Intoxicated walkers: 177

Fatalities. Assumed to be walking home after drinking.

2. Intoxicated water users: 144

Fatalities. Intentionally engaging in aquatic activity after drinking.

3. Intoxicated found in water: 40

Fatalities. Insufficient evidence to allocate these individuals to either group.

Download the campaign pack to find out more.