Our flagship campaign, Drowning Prevention Week (DPW) is just two months away and planning is ramping up both internally at HQ and out and about in clubs, schools and leisure centres across the UK and Ireland. The 2024 campaign dates for your diary are 15 – 22 June.

DPW is our biggest campaign of the year, targeting families, carers, teachers and instructors of children aged five to fifteen years old, with the aim to educate them about water safety. The campaign takes place annually in June, ahead of the School summer holidays when children naturally spend more time outdoors, and when vital water safety skills can help keep them safe.

2023 marked our tenth year of Drowning Prevention Week, so as we enter our second decade, we’d love to celebrate and showcase your support from the last ten years…

Do you have any photos or videos of your DPW activity from years gone by? If so, please send them over to us as soon as possible for inclusion in our 2024 campaign.

How to send us your content

  1. Please gather as many images and videos as you can find, and ensure they are full-size and as high-resolution as possible
  2. Email them to us at [email protected] or whatsapp them to 07398113926
  3. Include a line to confirm that we have consent to use the images within our marketing, and that those within the pictures are also consenting
  4. If your files are too large, you are more than welcome to send us a WeTransfer link instead. If you are unsure how, email the above address and we’ll happily talk you through it
  5. Keep an eye out for our reply confirming receipt of your submissions. Thank you!

“Our Clubs have always been, and continue to be, instrumental to the success of Drowning Prevention Week; helping to share their lifesaving expertise and spread the word about Water Safety far and wide across the UK and Ireland. 

“Thank you for everything you do to help. We hope you’ll take every opportunity to get involved with our 2024 initiatives as your contribution is hugely valued.”

– James Long, Community Development Manager

Making an impact

Everyone at RLSS UK is extremely proud of Drowning Prevention Week and how much the campaign has grown since its inception. Together, we educated an incredible 2.26 million children about water safety last year alone. 

We have exciting plans for 2024 which we hope that many of you will get stuck in and be a part of. Please help us to continue making a big impact this year, encouraging everyone to have the all-important water safety conversation with children.