RLSS UK Research and Insights Manager, Nichola Baldwin presented two talks at the RLSS UK Conference 2023. On Friday 23 June she will be talking about The Importance of Research and Data - Gen 10 Background

Click here to download the slides from this presentation.

On Saturday 24 June she looked at The Value of Lifesaving Clubs - Research from the Candidate and Parent Perspective.

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Nichola Baldwin

Nichola has extensive experience in market research, strategy, and insights; formerly working in the commercial sector with industries including healthcare, consumer goods, finance and B2B.   She has partnered with a plethora of organisations to develop effective and impactful strategies to successfully grow their brands.

After joining Royal Life Saving Society UK (RLSS UK) as Research & Insights Manager in February 2022, Nichola has led research programmes for both the commercial and charity teams, to inform and influence the strategic direction of the organisation.  Nichola is focused on further building the society’s expertise and understanding of factors related to accidental drowning, interrogating drowning data and building new partnerships to bolster RLSS UK’s leadership credentials in this area.  Nichola also plays an important role in showcasing the impact that Royal Life Saving Society UK has in our communities, having recently written the 2022 Impact Report.

Click here for more information about other speakers at the RLSS UK Conference 2023