The UK’s drowning prevention charity is urging people to stay safe as flood warnings are issued along the east coast.

The Royal Life Saving Society (RLSS UK) has issued safety advice following Environment Agency alerts, saying flooding was likely in areas of Norfolk and Suffolk due to an anticipated tidal surge and high winds.

Areas include Walcott, Keswick, Ostend, Felixstowe Ferry and Bawdsey Quay. A warning was also issued for Southwold and surrounding marshes, as well as Blythburgh and marshes upstream of the A12.

During such times, safety around floodwater could mean the difference between life and death.

Chief Executive of RLSS UK, Di Steer, said: “Whether it is swollen rivers, angry seas or general floodwater on roads and pathways, it is vital people follow simple, common sense, steps during periods of flooding to help ensure they, and their families, stay safe.

“People are often curious to see flooded areas but this can be dangerous, and drivers may take risks driving through floodwater, unaware of levels of depth. It is vital not to underestimate the power of floodwater.

“The RLSS UK calling on everyone to be proactive and to learn about water safety to protect themselves and their loved-ones.”

Every year around 400 people lose their lives through accidental drowning – inland water accounting for 63 per cent of these deaths – but by remembering and following some quick and easy advice, people can help prevent themselves becoming one of the statistics.

RLSS UK’s quick advice tips for staying safe during times of flooding:

• Never try to walk or drive through floodwater – six inches of fast flowing water can knock an adult over and two feet of water will float a car
• Never try to swim through fast flowing water or flood water – you may get swept away or be struck or caught up in an object in the water
• Never allow children or pets to go near or play in flood water. It is hazardous and may be contaminated with chemicals
• Keep an eye on weather reports for flooding in your area. Do not travel in heavy rainstorms unless absolutely necessary
• Prepare a flood kit in case your home floods or you are trapped in a vehicle for any period– this can contain a change of clothing, wellies, waterproofs and blankets as well as a torch, charged mobile, radio, medication and a first aid kit and a list of useful numbers, including flood alert lines