Following a 2021 survey of lifesaving clubs, around 40% of clubs highlighted that the pandemic had potentially affected the number of members they have attending their club.

To support clubs to promote their activity, starting on 06 September the charity will be running a weeklong campaign to highlight the benefit and work of the incredible lifesaving clubs across the UK and Ireland.

Download your free social media images to promote your club below.


Campaign Objective

To encourage parents to sign their kids up to a local lifesaving club via the RLSS UK Club Finder and/or lifesaving club website.


Key Campaign Messages

  • Lifesaving clubs provide young people with the skills and confidence to enjoy a lifetime of fun in the water
  • Following a tragic period in July, over 45 people sadly lost their life to accidental drowning. Drowning is preventable, join a local lifesaving club to learn vital skills.
  • Lifesaving Clubs give a young person the tools to shape a future career.
  • Had enough of being isolated. Join a lifesaving club to gain friends for life.

Draft social media messages

Below are a series of draft social media posts that can be used to accompany posters and social media graphics. You may wish to add more detail into the posts (if space allows) such as where and when you meet or further detail about what activities your club does.

60% of parents surveyed said their child wouldn’t know what to do if they fell into open water. Come and join our lifesaving club and give your child the skills to enjoy water safely. Head to <<insert club Website>> to join our club.

  • Does your child know how to enjoy water safely? Join our lifesaving club for a fun and sociable activity that provide the skills to enjoy a lifetime of fun in the water - Head to <<insert club Website>> to join our club.
  • Join our lifesaving club to make friends for life - Head to <<insert club Website>> to join our club.
  • Lifesaving clubs provide the springboard to your child’s future. Our club members have gone on to be lifeguards, paramedics, nurses, doctors and even in the military. Head to <<insert club Website>> to join our club.
  • Learn resilience, teamwork, and vital lifesaving skills. Join our lifesaving Club - Go to <<insert club Website>> to join our club.
  • Did you know that accidental drowning takes an average of 402 UK and Irish citizens each year? Our lifesaving clubs provides vital lifesaving skills to be safe around the water - Go to <<insert club Website>> to join our club.
  • Are you looking to become a future lifeguard? Join our lifesaving Club to develop your strength, skill and stamina - Go to <<insert club Website>> to join our club.
  • Following a tragic period in July 2021, over 45 people sadly lost their life to accidental drowning. Drowning is preventable, join a local lifesaving club to learn vital skills - Go to <<insert club Website>> to join our club.
  • Are you looking for an exciting, challenging, and different sport and activity? Join our club to try out lifesaving sport - Go to <<insert club Website>> to find out more.
  • Do you want your child to learn how to:

          💛  Be safe around the water?

          💛  Learn vital survival skills?

          💛  Learn how to rescue and save a life?

          💛  Have fun and meet new people?

 Go to <<insert club Website>> to join our club.


Download your free social media images

Download social media images for Facebook, Instagram and LinkedIn here.

Download social media images for Twitter here.


Download social media graphics to promote volunteering with the club here.


Editable posters

Download your editable posters here.