Water safety can be complex, there isn’t one solution to keep everyone safe. That is why over the years we have created campaigns to refine our messaging so that we can target a specific audience with a specific message.
We pride ourselves in applying behaviour change theories when creating messaging so that we produce simple but effective resources to save lives.
Our digital resources are free to use and we welcome anybody who wants to join us in our mission to help everybody enjoy water, safely to share with your communities.
The campaign aims to show people how to be safe and have fun near water.
The campaign encourages smart decision-making whilst being drunk around water.
The Water Safety (Curriculum) Bill requires the Secretary of State to include water safety and training in prevention of drowning as a compulsory part of the curriculum for all schools in England.