Drowning Prevention Week

Drowning Prevention Week (DPW) is one of the largest summer water safety campaigns across the UK and Ireland.

The campaign is designed to explore a multitude of opportunities to proactively raise awareness of water safety ahead of a summer outdoors. Starting in May, through the summer, the risk to the public through accidental drowning increases significantly - DPW is critical in raising awareness and encouraging the public to enjoy water safely.

The Royal Life Saving Society UK has been caring for families for over 130-years and is encouraging everybody that can to do their little bit this summer!

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Help us to keep reaching as many people as possible. In 2023:

• 93,484 VIEWS of our Water Safety Code animation on social media
• 92% OF PARENTS agreed our animation made them think again about water safety
• 585,000+ SCHOOL CHILDREN were educated in water safety using our free downloadable school resources
• 1.3M+ CHILDREN IN LEISURE CENTRES benefitted from our free educational resources
• 1.8M accounts reached via targeted ads on social media

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Easy ways to get involved

• Get digital - digitally sharing our key water safety messaging, based around the water safety code. Use your social media and other digital channels to positively engage in your community. Free video and images resources can be downloaded below
• Run DPW activities - do you have connections with leisure centres, pools, swim schools, activity providers or clubs? We are firming up our guide for a variety of activities in an aquatic setting
• Education in Schools - this year, following expansive work with a variety of water safety partners, we’ll have thematic lessons available for those aged 5 -11, supplementing our existing variety of school resources, across the age groups. Can you share with or deliver education in schools?

Download our free water safety education resources