Don't Drink and Drown

Don’t Drink and Drown is the Royal Life Saving Society UK’s national campaign focused on reducing the number of substance-related drownings across the UK and Ireland.

The campaign specifically targets those aged 18-25, as 46% of accidental drownings in this age group involve alcohol and/or drugs*.   

The campaign encourages individuals to take responsibility for their friends when under the influence of alcohol and/or drugs, helping them to avoid dangerous routes by water and return home safely.

This age group is especially important to target as:

• 3 in 4 of young adult drinkers think it is okay to drink alcohol and get into the water^.
• In the last year, young adult drinkers are 3x more likely to have been swimming or have entered the water after drinking alcohol, when compared to older adults^.

* Source: WAID (2018-2023)

^ Source: One Poll (2024), a UK nationally representative survey of adults aged 18+

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Have you been affected by a child drowning?

Child Bereavement UK offers free, confidential bereavement support for individuals, couples, children, young people, and families, by telephone, video or instant messenger, wherever you live in the UK. They also offer face-to-face support from several locations. To find out more, or access their services visit their website via the link below. 

Child Bereavement UK

To search for other organisations that offer bereavement support, visit

AtaLoss