Don’t Drink and Drown is the Royal Life Saving Society UK’s national campaign that encourages smart decision making whilst intoxicated around water. It particularly targets individuals to be responsible for their friends if they have had too much to drink; aiding them to return home safely.
On average 73 people lose their lives each year through a substance-related drowning. For context, this is over 20% of the annual accidental drowning fatalities.
The campaign was launched following a string of tragic and high-profile student drownings in 2014.
Every year RLSS UK staff, partners, and volunteers carry out activities and events in towns and cities that have demonstrated a particularly high number of alcohol-related drownings.
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